With over 25 years of experience in luxury hospitality, Andrew has worked for respected brands such as The InterContinental, The Landmark and Como Hotels.

Andrew holds a degree in Hotel & Restaurant Administration from Washington State University and has over 25 years of strategic, operational and sales experience in the luxury hospitality sector. Before taking on his role at Be London, Andrew worked for world renowned heritage brands such as The InterContinental, The Landmark and Como Hotels. Has experience has been crucial in helping evolve Be London from a serviced apartment operator, into the hybrid hospitality and property firm it is today. Andrew has leveraged his vast experience in the hotel industry to elevate the culture and standards of the team.

“We describe ourselves as an ‘exploded hotel’ because of the obvious crossover between hoteliers serviced department block managers. This burgeoning sector is still regarded by some as there for relation to hospitality, but if anything, it’s now a direct competitor and rival.”

Andrew lives in Richmond with his wife and two teenage daughters. A passionate rugby fan, Andrew also spends his time watching cricket and listening to Pink Floyd (When pushed he’d say Dark Side of The Moon is his favourite album). 

Dom worked for M&C Saatchi and Central Working before setting up Be London's reporting systems to give landlords vital intelligence on how their assets are performing.

Dom completed his accounting finance degree before working for M&C Saatchi for three years and then moving into the co-working serviced office sector with Central Working. Since joining the team, Dom has been pivotal in setting up the financial reporting systems and infrastructure to keep pace with Be London’s rapidly expanding portfolio. Dom is a key point of contact with the clients, summarising each property’s performance on a monthly basis, giving landlords vital context and intelligence on how the asset is performing. 

“I'm very active in a lot of the departments in business and always have been in any company I’ve worked for, rather than just sticking to finance. At Be London I've also brought in new properties into the portfolio and closed some sales with new landlords.”

Dom grew up in Cheshire, before going to university in Kent when he was 18 and has worked in London ever since graduating. Another self confessed foodie in the team’s ranks, Dom is an avid Tottenham fan and regularly attends home games (despite this, he has a strong relationship with the Arsenal fans in the office).

Andrea studied tourism in her native Barcelona, before moving to London to work on the opening of a small boutique hotel in Notting Hill. She followed up her London experience with stints at The Hoxton, Mama Shelter and Hart Shoreditch, before taking up a role with Be London. Andrea joined as Front Office Manager and was quickly promoted to Head of Sales, although she remains heavily involved in ensuring the guest experience is optimised. Her sales role sees her building and managing the firm’s relationships with agents, in addition to working to maximise revenue and the occupancy, ensuring both clients and guests are looked after. 

“Since I joined we have been consistently raising the standards of the properties we manage and setting up better guest amenities. I’m very proud of how everything is growing and improving constantly.”

Fluent in Spanish, Catalan, Italian, French and English, Andrea considers herself a foodie (which comes with the territory being Spanish). In her spare time Andrea likes to visit food markets, work out at her local gym and is a keen table tennis player (despite her attempts she has yet to beat our co-founder).

After beginning her career in fashion and e-commerce, Nari moved into the proptech sector with Hello Neighbour before working as a leasing manager for Greystone in Stratford and finally joining the Be London team.

Nari’s main role is to liaise with landlords and manages our in-house contractors to ensure the properties in Be London’s portfolio are maintained at the highest standards for guests, whist ensuring cost efficiency for the owners. Her team handles all property maintenance from the roof, to the electrical sockets, and everything in-between. Nari ensures landlords are given timely progress updates and are able to make informed decisions on budgets.

“We get a kick out of fixing things that haven’t been fixed before. Our hugely experienced team know all the properties like the back of their hand and can build anything from scratch.”

Originally from Algeria, Nari now calls Chiswick home. Mother to a little boy that recently started school, Nari splits her free time outside of the office between her family and her passion for May Thai.

Sam has been working with Be London since July 2022, and took on the role of Marketing and IT Manager in April 2023.

On the marketing side, Sam is responsible for bringing an apartment to market and maintaining a digital presence across our partner distribution network. He works closely with the wider Be London team to drive a strong marketing presence in all aspects of the business.

From an IT perspective, Sam looks after the essential technology for the business's day-to-day operations for example our website, reservation system and privacy compliance. Sam's role also includes the administration of the business's technology needs across our property portfolio.

In his spare time, Sam enjoys going out to the theatre with friends or sampling the various restaurants London has to offer.

Linda comes from a retail background, having managed a sales team at Harrods, before leveraging her background in the luxury sector with Be London. 

Serving as the main contact for all guests, Linda handles check ins, meet and greets and viewings, managing any issues that arise to ensure they have the best experience possible. 

“My strength is people management. I love communicating with guests and doing everything I can to ensure they have the best experience possible.”

Linda threw up in Lithuania and prioritises family time over everything else outside of work. A keen nature lover, Linda enjoys hiking and baking, as well as sitting down to watch a good movie.

Nony has been an integral part of the team at Be London, serving as our Human Resources Manager since February 2023. In this capacity, Nony oversees a wide array of responsibilities crucial to maintaining a harmonious and compliant work environment.

Moreover, Nony takes a proactive approach to ensuring the Health and Safety of our colleagues and premises. By implementing and monitoring safety protocols, conducting risk assessments, and providing necessary training, Nony helps create a secure and conducive workplace environment for all.

Outside of the office, Nony enjoys spending leisure time with her closest friends, whether in the vibrant city of London or the cosmopolitan atmosphere of Dubai. Additionally, Nony finds fulfillment in delving into her ancestral roots, dedicating time to researching and building upon her family tree.

An expert in onboarding landlords and handling sales, Jamie runs Be London Investments, which assists clients in the purchase and disposal of their London properties. Previously an Executive Director in charge of the Boutique residential team at CBRE, Jamie provided development, agency and brokerage services to a range of HNW clients, SME developers, funds and family offices. Jamie’s wealth of real estate experience gives him a keen understanding of the dynamics of the West End, Soho and Covent Garden in particular.

“Life is not a dress rehearsal, it’s the real thing – so try to get it right first time.”

A dedicated family man with two boys, two dogs and lives in a small village outside Tunbridge Wells, Jamie is quite often engaged in endurance walks with his wife across the UK for his favourite charity The Royal Marsden.

With an extensive background in the hospitality and leisure industries, Adam set up a nursing and carer support business before founding Be London with his partners.

Prior to co-founding Be London and Student Luxe, Adam’s professional experience primarily centred around the hospitality and leisure industries, before setting up a business in the nursing and carer support sector. Adam co-founded Harley Street Care, an agency providing bespoke nursing and
carer support to families in the greater London area.

“We are a genuinely good bunch of people and I encourage all our clients to come and meet the team, sit in the office and see first-hand the passion and energy we put into a job that we love. For me, the team is just as important an asset as the properties we manage.”

A music-loving father of two who lives in Hampstead, Adam takes every chance he can to get out of the city and enjoy nature when not working. He can be found at the Emirates cheering on Arsenal most home games.

A specialist in business development, Adam has vast experience in the UK residential market, with an extensive background in real estate development and block leasing.

Having worked for high-end property development company, English Rose, as well as consulting with Auction House London, Adam set up property fund, Circle Lending, before launching Be London and Student Luxe with his partners. Adam has an extensive background in real estate development and block leasing, whilst also serving as Managing Director of ARK Homes.

“Relationships are the fundamental core of a successful project. Without solid connections, and a good team, it’s very difficult to achieve long term success.”

Outside of work, Adam lives near Hampstead Heath, is a keen tennis player and travel fanatic, who enjoys spending time with his daughters and watching his beloved Arsenal.

Josh began managing Adam’s property after his brother took a break from London to travel the world, in a partnership that would eventually evolve into the business Be London is today.

Prior to co-founding Be London, Josh set up and ran a mail order beauty business, before co-founding Harley Street Care with his brother.

With a primary focus on optimising the Be London guest experience, Josh works closely with the firm’s suppliers, managing the supply chain to ensure guests are provided the highest quality products during their stay.

“I’m incredibly proud of the culture we’ve built in a relatively short space of time. Be London is a team of friends, rather than colleagues and we are very particular about the character of person we bring to the business.”

Outside of the office, Josh is a self described foodie and a petrolhead, who enjoys combining the two with a good road trip.